B&Q Merchants Selling Centre & Resource Centre

A hub for merchants to upload and sell their products within B&Q.

Where

United Kingdom

When

2021

What

Responsive website

Role

UX Designer, QA Designer

Responsabilities

Paper and digital wireframing, low and high-fidelity prototyping, accounting for accessibility and primary contact to the client and the development team.

Flow Diagram

In every successful User Experience design, understanding the target audience is paramount. Personas provide valuable insights into our users' motivations and challenges, guiding us to create a more tailored and inclusive user experience.

Goals

Stay informed about local news and events.

Access news conveniently despite limited internet connectivity.

Find relevant stories and information that impact her community.

User-friendly website with intuitive navigation and clear content organisation.

Frustrations

Lack of coverage her town receives from larger news outlets.

Limited and intermittent internet connectivity, which hampers her ability to access online news and stay updated regularly.

When news content is not optimised for mobile devices or lacks accessibility features, making it challenging for her to consume news on her preferred platform.

About María

☺️

🎓

Bachelor's degree in Education

🏙️

La Guajira

María is a dedicated teacher who is passionate about education and community development. She resides in a town that often goes unnoticed by mainstream news outlets. María strongly believes that access to reliable information is crucial for her town's progress and the well-being of its residents. Her goal is to stay informed about local news, events, and developments that directly impact her community. She wants to be able to access relevant news easily and conveniently, despite the limited coverage her town receives.

Problem statement

María Rodríguez, a teacher in an underserved town, lacks access to reliable and relevant local news due to limited coverage, unreliable sources, and poor internet connectivity.

My role and my approach.

In the B&Q project, my role as a designer focused on creating the User Interface for two key areas: the Merchants Selling Centre and the Resource Centre.

For the Merchants Selling Centre, which serves as a landing for merchants looking to sell on B&Q, we started from scratch using their existing design system. The design and structure were carefully crafted, keeping the selling funnel in mind to ensure a seamless and effective user journey for potential sellers.

The Resource Centre is designed to be a hub where merchants can find all the necessary information to upload and sell their products online. My focus here was on organising content systematically, ensuring easy navigation, and making sure users could quickly find what they needed within each article. This approach aimed to enhance the overall user experience, making it user-friendly and efficient for merchants interacting with B&Q's online platform.